The Future of Sports Fandom — Transforming Fan Culture Through the Technologies

5 min readJul 14, 2022

We’ve all been there — that tense moment in the heat of a nail-biter. You’re gripping the edge of your seat as you glance frantically at the clock, counting down the last few minutes — seconds even — of a tight game. Your muscles tense up, and you feel cold sweat running down your back. It’s do-or-die. It’s now or never. The team you’re rooting for is neck and neck with its opponent.

“Shoot the ball!” you bark at the screen, desperately hoping, against all odds, the athletes heard your orders.

Sound familiar?

That is what sports fandom is all about. It’s more than just “liking” a team. It’s about identifying with the players. It’s about becoming the living, breathing embodiment of the team spirit. It’s about celebrating the wins and reeling in the losses.

With the changing face of sports and its convergence with the digital realm, the ultimate question becomes: What does the future hold for fan culture? Here’s everything you need to know.

Creating a Sense of Belonging

Right off the bat, take a moment and think about how you’ve traditionally declared your allegiance to your favorite team in the offline world. You’ve probably rocked the official team jersey with your favorite player’s number displayed boldly on the back.

If you’re the sort of individual who prefers a more subtle approach, you likely have your favorite team’s bumper sticker on your car. Maybe anyone looking at the comforter on your bed would be able to tell the football club you support?

Whatever the case might be, the common denominator here is — merchandise. That’s right. It’s the age-old way fans have always used to show their identity. It gives them a sense of community. It makes them feel like they’re a cog in a bigger wheel, and they proudly display it every chance they get.

As technology evolves, transforming how fans consume sports content, teams are now tapping into the digital realm to mirror this real-world experience. Sports enthusiasts and diehard fans are always looking for ways to create deeper and more meaningful relationships with their favorite clubs or teams. You want that next-level experience that transcends your run-off-the-mill stadium thrill.

Enter utility fan tokens.

These digital assets run on blockchain technology and are designed to give sports fans unique, one-of-a-kind sports experiences. They say to you: You have a voice, and it matters.

How Utility Fan Tokens Are Changing Sports Fandom

Rocking your team’s favorite merch is great, but the reality is that it won’t do much to get you direct engagement with them.

As a sports fan, you want to have a voice. You want special perks that make you feel seen and appreciated. You want to be part of the decision-making process when the club wants to move in a specific direction. As an avid supporter, you want special privileges that place you ahead of the pack.

That’s what utility fan tokens do. They offer a level of fan engagement that you don’t get with traditional avenues of sports fandom. The best thing about them is — you don’t even have to be in the stadium, city, or country as the team you support. You can be in any part of the world and still engage with your favorite team on a one-to-one basis.

It’s worth noting that not all fan tokens are created equal. On the one hand, you have some sports providers claiming to offer fan tokens that are anything but — . We’ve come across our fair share of so-called “utility tokens” that offer low fan-engagement levels. Often, their idea of “special perks” is handing out giveaways. Fans don’t get any real value from these.

On the other hand, you also have trading tokens designed purely as speculative, revenue-generating vehicles for clubs and teams. They are extremely risky and highly volatile, and fans have no control over the price outcome. Once again, these offer no real value to sports fans. If anything, they’re likely to leave a bad taste in your mouth if you end up losing money in the process.

What you want are real utility fan tokens that give you tangible benefits.

What Real Fan Engagement Looks Like

Here’s what we’ve established so far:

  1. It is possible to amplify real-world sports fandom in the digital realm; and
  2. Utility fan tokens are the way to do it.

With that in mind, what does “real fan engagement” look like?

The answer to this question lies in digital membership. Think of it this way.

Suppose you’re an avid supporter of Team X FC. You have their team jerseys, bumper stickers, branded hoodies — the works. You’ve even saved up for the overpriced stadium tickets to watch their upcoming feat against their fierce, long-time rivals Team Y FC.

Now, let’s say you’ve heard through the grapevine that X FC is planning to move their club headquarters to a new city on the outskirts of your town. This move would, in turn, make your commute to their home stadium a nightmare.

Let’s also say that you’ve heard of plans to sell off one of the club’s top players to an international team, and the thought of it is giving you sleepless nights. Let’s even say you want to find out the player’s views on the upcoming transfer to know whether they’re happy about it.

These are all great examples of hypothetical scenarios that you — an avid fan of X FC — would want to weigh in on and give feedback to the club’s management. Maybe even put some of those decisions to a vote. As a long-standing team supporter, you may even want a one-on-one discussion with some of the top players in the club.

Utility fan tokens offer different levels of digital membership that give you and other fans exclusive perks that would otherwise be inaccessible. We’re talking: poll voting on team-related decisions, exclusive discounts on match tickets and team merchandise, and even Ask-Me-Anything sessions with team players. The higher up the ladder you are, based on the number of digital tokens you hold, the more perks you get.

That’s what “real fan engagement” is all about, and that’s what providers like bring to the table.

Turning up the Heat on Sports Fandom

The future of blockchain in sports is bright. If you crave real engagement with your favorite teams, utility fan tokens are a real game-changer as far as transforming the face of fan culture goes.

Want to learn more about Blocksport utility fan tokens? You might find this FAQ resource helpful.




Founded in 2019, Blocksport is an innovative and leading SportsTech based in Zug, Switzerland.